The latest edition of Business Matters (4th quarter 2009) has been released today. The newsletter includes a range of compliance and non-compliance issues, such as ‘What is in a name?’, ‘Cost effective marketing strategies’, ‘Hidden cost of tax debts’ and ‘FBT risks for employers’. You will also find a book review of ‘Blink: The Power of Thinking, Without Thinking’ by Malcolm Gladwell – the best-selling author of ‘The Tipping Point’.

You can order your own Business Matters newsletter for as little as $925.00 per year. Business Matters is released quarterly, in January, April, July and October.

Practice Advantage is now using Box.net system to deliver newsletters. Clients will receive an email containing a private link to a webspace from which newletters can be downloaded. The good news- no more passwords required.

When clients come to us for a newsletter or website, they don’t always have a suitable, pre-made logo ready for use. Some have never needed a logo before; others have an existing design that just doesn’t make the most of the firm’s image and message. At Practice Advantage, we always try to listen to the market – so we’ve come up with our own custom logo design service.

We are currently offering two options: a typographical (text-based) and non-typographical (image-based) logo. You can order a logo for as little as $195 – which is a lot less than you’ll see at any of the bigger design firms.

Over the last year, feedback from our clients has asked for greater customisation options for our newsletters. Firms want to set themselves apart from the competition – they want their newsletter to reflect their identity, services and clients.

That’s why we are introducing improved newsletter customisation. Our newsletters will still be generically written, but for a small fee, your newsletter will reflect the look and feel of your firm.

Key features include:

• · Custom masthead – re-name, design and colour-match the newsletter masthead
• · Colours – colour-match the newsletter content colours to your firm’s colour scheme

During the last six months, we’ve been very fortunate to receive many referrals from firms who were very pleased with our work. Some referred us fellow accountants; others recommended us to their own clients. Each referral has been a great recognition of our team’s efforts throughout the past year – and now it’s our turn to say “thank you!”

We are excited to introduce a new Practice Advantage Loyalty Program, which will reward you for referring business to us and helping us grow. The Loyalty Program works on two levels, so both the firm referring and the firm to whom we’ve been referred will be rewarded. Gifts include either a US$50.00 or US$75.00 Amazon gift-card.

To find out more or send through a referral, see Refer Us.

This year we trialled the introduction of an End of Year Update prior to Christmas. The End of Year Update pilot was introduced as a response to many firms during the last 12 months who wanted to take advantage of a time when clients reflect and set business and personal resolutions for the new year. We have been thrilled with the positive response.

Features include:

• Practical advice & tax-planning strategies for the lead-up to Christmas
• Special Christmas or holiday message
• Details about opening and closing hours over the Christmas period

We would like to thank our subscribers who in the past have bought our other products and have now taken onboard this new product.