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	<title>Practice Advantage</title>
	<link>http://www.practiceadvantage.com.au</link>
	<description>Branded publications for accountants</description>
	<lastBuildDate>Thu, 08 Jul 2010 06:04:18 +0000</lastBuildDate>
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		<title>Our latest newsletters are coming soon</title>
		<description>The July issues of Business Matters and Personal Financial Strategies will shortly be available to subscribers.

This month’s Business Matters features articles on the increasing number of women owning and running businesses in Australia, and the ATO’s focus on taxation and superannuation compliance, just to name a few. It also includes ...</description>
		<link>http://www.practiceadvantage.com.au/352/</link>
			</item>
	<item>
		<title>Make a custom designed newsletter work for you</title>
		<description>The three newsletters produced by Practice Advantage – Business Matters, Personal Financial Strategies and The Profit Improver – are all excellent tools to help firms keep in touch with their clients throughout the year, promoting brand awareness and giving added value to accountancy and business advisory services.

A newsletter that is ...</description>
		<link>http://www.practiceadvantage.com.au/make-a-custom-designed-newsletter-work-for-you/</link>
			</item>
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		<title>Business Matters Q4 Edition</title>
		<description>The latest edition of Business Matters (4th quarter 2009) has been released today. The newsletter includes a range of compliance and non-compliance issues, such as ‘What is in a name?’, ‘Cost effective marketing strategies’, ‘Hidden cost of tax debts’ and ‘FBT risks for employers’. You will also find a book ...</description>
		<link>http://www.practiceadvantage.com.au/business-matters-q4-released/</link>
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		<title>Newsletter delivery service</title>
		<description>Practice Advantage is now using Box.net system to deliver newsletters. Clients will receive an email containing a private link to a webspace from which newletters can be downloaded. The good news- no more passwords required. </description>
		<link>http://www.practiceadvantage.com.au/newsletter-delivery-service/</link>
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		<title>Custom Logo Design</title>
		<description>When clients come to us for a newsletter or website, they don’t always have a suitable, pre-made logo ready for use. Some have never needed a logo before; others have an existing design that just doesn’t make the most of the firm’s image and message. At Practice Advantage, we always ...</description>
		<link>http://www.practiceadvantage.com.au/custom-logo-design/</link>
			</item>
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		<title>Improved Newsletter Customisation</title>
		<description>Over the last year, feedback from our clients has asked for greater customisation options for our newsletters. Firms want to set themselves apart from the competition – they want their newsletter to reflect their identity, services and clients. 
 
That’s why we are introducing improved newsletter customisation. Our newsletters will ...</description>
		<link>http://www.practiceadvantage.com.au/improved-newsletter-customisation/</link>
			</item>
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		<title>Practice Advantage Loyalty Program</title>
		<description>
During the last six months, we’ve been very fortunate to receive many referrals from firms who were very pleased with our work. Some referred us fellow accountants; others recommended us to their own clients. Each referral has been a great recognition of our team’s efforts throughout the past year – ...</description>
		<link>http://www.practiceadvantage.com.au/practice-advantage-loyalty-program/</link>
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		<title>End of Year Update – a hit!</title>
		<description>This year we trialled the introduction of an End of Year Update prior to Christmas. The End of Year Update pilot was introduced as a response to many firms during the last 12 months who wanted to take advantage of a time when clients reflect and set business and personal ...</description>
		<link>http://www.practiceadvantage.com.au/end-of-year-update-%e2%80%93-a-hit/</link>
			</item>
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		<title>Marketing in a Down Economy - Maximising the Slow Times</title>
		<description>In a slow economy, a firm needs to modify its marketing and client development activities to deal with the new realities. When business slows down, accountants may tend to hide in their offices, ignore the outside world, and hope that business will improve. However, consider this an opportune time to ...</description>
		<link>http://www.practiceadvantage.com.au/marketing-in-a-down-economy-maximising-the-slow-times/</link>
			</item>
	<item>
		<title>Welcome to our new website</title>
		<description>Hello and welcome. We have just released our new website and with it some increased options for our newsletters. After five years serving accounting firms in Australia and New Zealand, a facelift for some of our products were well overdue.

We have some big plans for the next 12 months. These ...</description>
		<link>http://www.practiceadvantage.com.au/welcome-to-our-new-website/</link>
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