Marketing Matters

Firm marketing strategies from Practice Advantage
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Making clients click

A great call to action (CTA) can increase client engagement and boost firm conversion rates. It can convince clients to engage in a particular action, such as visiting a firm’s website, or motivate them to make a purchase after viewing a firm’s services or products. Call to actions can be…

Breaking down SEO

SEO is a powerful means of optimising a firm’s search ranking and gaining organic website traffic. However, being such a broad area of activity, SEO can often be confusing or difficult to manage for many small firms. Generally speaking, SEO can be broken down into two broad categories: on-site SEO…

Designing for your target audiences

There are only two types of visitors that regularly access a firm’s website. Human internet users are the first type, namely prospective clients, current clients and competitors. Robots and machines, otherwise known as search engines, are the second type. Both sets of visitors have very different methods of assessing how…

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