Marketing Matters

Firm marketing strategies from Practice Advantage
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Why firms should use a blogging strategy

One of the biggest challenges associated with blogging for firms is the ability to craft original content on a regular basis. But creating and following a simple blogging strategy can help firms counteract this problem. Taking a systematic approach to blogging may sound boring, but in reality, it can make…

Keep your clients clicking

Email click-through rates are one of the most useful metrics firms can track in their email marketing campaigns. The click-through rate is the percentage of clicks an email receives, based on the number of clients who opened the email. Click-through rates show firms how many clients are engaging with their…

Improving your landing page conversion rates

Landing pages are different from general websites. They are single pages designed for single objectives, and are used to prompt a certain action or result. Unfortunately, there is no such thing as a ‘one size fits all’ solution when creating a landing page that will produce a high rate of…

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OTHER SERVICES

WEBSITES, BLOG AND SOCIAL MEDIA
MOBILE APPS
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OTHER SERVICES

WEBSITES, BLOG AND SOCIAL MEDIA
MOBILE APPS
FIRM BRANDING