How to make your emails stand out in inboxes

Successful firm marketing is more than just sending out an email campaign every so often; it is about establishing partnerships with other professionals and building meaningful relationships with new and old clients on a regular basis. However, seeking out new business leads can often result in firms having to send out large volumes of ‘cold’…

The assertive accountant

There are accountants driven to secure good business and careful to keep it from slipping out the back door. There are accountants who are good technical people but who are tentative in marketing situations. And there are accountants who pay lip service to marketing, but who lack the time or inclination to become good marketers.…

Turning client complaints into compliments

Employees frequently concentrate on the positive side of their conversations with clients, and often fear management disapproval if a complaint comes to light. This can often hinder what otherwise might have been healthy and useful criticism. Complaints can show a firm what needs to be changed, so accountants should work hard at generating honest feedback…

Converting email copy into leads

Email marketing is an effective way to reach customers and convert readers into buyers. However, simply sending emails is not a guaranteed way to increase sales. Email marketing requires planning and effort. Here are five ways to convert your email copy into leads: Write a compelling subject line Capture your audience’s attention with an interesting…