What’s in a landing page?

A well-designed landing page can greatly increase a firm’s online conversions. Landing pages are different from general websites. They are a single page designed for a single objective used to prompt a certain action or result. Landing pages are designed to improve a firm’s online conversions and have specific requirements such as a clear call…

Why have a dedicated IP address?

A dedicated IP address provides firms with higher website stability, control and protection. IP stands for Internet Protocol and is the unique address that is assigned to each computer that is connected to a certain network. The address provides the location of a machine or website in a given network. The difference between shared and…

Are your billing practices alienating clients?

Good client relationships are crucial to the success of a professional service firm. However, the billing practices a firm has in place can sour a good client relationship. Billing systems should be innovative and focus on the needs of clients. Clients do not care about the accounting process, just what the accountant has promised to…

Integrating social media into your email marketing strategy

Integrating social media and email marketing can do wonders for a firm’s marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a firm’s email reach and increase the number of firm followers and subscribers. Integration also provides more than one platform for firms to connect with their target…