Improving your landing page conversion rates

Landing pages are different from general websites. They are single pages designed for single objectives, and are used to prompt a certain action or result. Unfortunately, there is no such thing as a ‘one size fits all’ solution when creating a landing page that will produce a high rate of conversions for a firm. Creating…

Writing for social media

Engaging in social media is more than sharing just one basic social message on multiple platforms. When writing posts for social media, firms must tailor their message to the audience they are trying to reach on each network. Simply publishing the same message on several social media channels is often a sign of a firm’s…