Breaking down SEO

SEO is a powerful means of optimising a firm’s search ranking and gaining organic website traffic. However, being such a broad area of activity, SEO can often be confusing or difficult to manage for many small firms. Generally speaking, SEO can be broken down into two broad categories: on-site SEO and off-site SEO. 1. On-site…

The assertive accountant

There are accountants driven to secure good business and careful to keep it from slipping out the back door. There are accountants who are good technical people but who are tentative in marketing situations. And there are accountants who pay lip service to marketing, but who lack the time or inclination to become good marketers.…