Why firms should use a blogging strategy

One of the biggest challenges associated with blogging for firms is the ability to craft original content on a regular basis. But creating and following a simple blogging strategy can help firms counteract this problem. Taking a systematic approach to blogging may sound boring, but in reality, it can make the task a whole lot…

Keep your clients clicking

Email click-through rates are one of the most useful metrics firms can track in their email marketing campaigns. The click-through rate is the percentage of clicks an email receives, based on the number of clients who opened the email. Click-through rates show firms how many clients are engaging with their email content or are taking…

Improving your landing page conversion rates

Landing pages are different from general websites. They are single pages designed for single objectives, and are used to prompt a certain action or result. Unfortunately, there is no such thing as a ‘one size fits all’ solution when creating a landing page that will produce a high rate of conversions for a firm. Creating…

Writing for social media

Engaging in social media is more than sharing just one basic social message on multiple platforms. When writing posts for social media, firms must tailor their message to the audience they are trying to reach on each network. Simply publishing the same message on several social media channels is often a sign of a firm’s…

Get more engagement from your social posts

Staying active on social media is vital for every firm’s online marketing strategy. However, staying active alone will not necessarily achieve a firm’s marketing objectives. Firms should strive for high levels of engagement with their online followers. Online engagement is one of the most important metrics to use to evaluate a firm’s social media success.…

What’s in a landing page?

A well-designed landing page can greatly increase a firm’s online conversions. Landing pages are different from general websites. They are a single page designed for a single objective used to prompt a certain action or result. Landing pages are designed to improve a firm’s online conversions and have specific requirements such as a clear call…

Why have a dedicated IP address?

A dedicated IP address provides firms with higher website stability, control and protection. IP stands for Internet Protocol and is the unique address that is assigned to each computer that is connected to a certain network. The address provides the location of a machine or website in a given network. The difference between shared and…

Are your billing practices alienating clients?

Good client relationships are crucial to the success of a professional service firm. However, the billing practices a firm has in place can sour a good client relationship. Billing systems should be innovative and focus on the needs of clients. Clients do not care about the accounting process, just what the accountant has promised to…

Integrating social media into your email marketing strategy

Integrating social media and email marketing can do wonders for a firm’s marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a firm’s email reach and increase the number of firm followers and subscribers. Integration also provides more than one platform for firms to connect with their target…

Tips for sending out your first email campaign

Sending out an email campaign for the first time may seem a bit daunting to firms who have never engaged in marketing before. But simply following best email marketing tips and practices can help firms create successful email campaigns that keep readers engaged and eager for more. Before choosing the design of the email and…