If you own a small business or manage marketing for a large corporation, you will probably spend a large portion of your budget on pricey marketing activities, including the set up and management of your website. However, if you leave your website in the static limbo of set and forget, you are making a critically…
Some firm professionals may find it difficult trying to convince other colleagues and staff members that setting up a marketing program is a worthwhile exercise. This may be because they do not believe that marketing is a priority. But widespread support within the firm is vital to a marketing program’s success. Below are several strategies…
The internet is the cheapest and most efficient way of informing the public about your firm and the services you offer. Of course, not all internet users are potential clients, but even a minute percentage can represent thousands of prospects. Most regular Internet users have or are receiving further education, and many are in or…
Firms that understand what online audiences like and want to see are more likely to create successful landing pages that make people want to convert. Today, online users are more sophisticated than ever. No longer are people drawn in by flashy pop-ups or advertisements. Users expect, and want, more from the web pages they are…
Here’s a question that we’re sure we’ll be able to help you answer: does a newsletter make sense for you to have? With the numerous advantages that this marketing tool can provide to you and your company, it makes sense to consider it. It’s a great way to communicate with clients, it’s (generally) cost-effective, and…
If your website isn’t generating traffic, it’s not pulling in the customer numbers your business needs, which can lead to fewer conversions. Poor conversion rates can lead to poor sales of your products, and when your product is you and your services, it could be detrimental to your business’s profits overall. High conversion rates translate…
Have you been noticing less traction and clickthroughs on your website recently? Not quite reaching the projected goals you’d forecast for the website? IT may be a case of your website not proving to be as effective as it once was. With a constantly evolving and digitally savvy audience to cater for, your website can…
To gain a foothold in the online community, it is becoming more and more important that small businesses take advantage of and develop a web presence that they can use to engage and communicate with their customers. Blogs are among the primary three forms of media used in most content strategies today. By consistently using…
Market research is an effective tool that can be used to boost your business in terms of sales, customer engagement and how your competitors may be performing. It allows you to make well-informed decisions that can potentially add value to your business. When conducting market research, ensure that you are covering all of the potential…
It’s tempting to approach social media with a slightly lazier approach of cross-channel posting of the same content, rather than creating content that is tailor-made for the platform. Posting the same content is a minimum effort marketing strategy that shows the importance of content being put out there is important, but a lack of awareness…