What’s in a landing page?

A well-designed landing page can greatly increase a firm’s online conversions. Landing pages are different from general websites. They are a single page designed for a single objective used to prompt a certain action or result. Landing pages are designed to improve a firm’s online conversions and have specific requirements such as a clear call…

Why have a dedicated IP address?

A dedicated IP address provides firms with higher website stability, control and protection. IP stands for Internet Protocol and is the unique address that is assigned to each computer that is connected to a certain network. The address provides the location of a machine or website in a given network. The difference between shared and…

Are your billing practices alienating clients?

Good client relationships are crucial to the success of a professional service firm. However, the billing practices a firm has in place can sour a good client relationship. Billing systems should be innovative and focus on the needs of clients. Clients do not care about the accounting process, just what the accountant has promised to…

Integrating social media into your email marketing strategy

Integrating social media and email marketing can do wonders for a firm’s marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a firm’s email reach and increase the number of firm followers and subscribers. Integration also provides more than one platform for firms to connect with their target…

Tips for sending out your first email campaign

Sending out an email campaign for the first time may seem a bit daunting to firms who have never engaged in marketing before. But simply following best email marketing tips and practices can help firms create successful email campaigns that keep readers engaged and eager for more. Before choosing the design of the email and…

Making clients click

A great call to action (CTA) can increase client engagement and boost firm conversion rates. It can convince clients to engage in a particular action, such as visiting a firm’s website, or motivate them to make a purchase after viewing a firm’s services or products. Call to actions can be used anywhere to promote a…

Designing for your target audiences

There are only two types of visitors that regularly access a firm’s website. Human internet users are the first type, namely prospective clients, current clients and competitors. Robots and machines, otherwise known as search engines, are the second type. Both sets of visitors have very different methods of assessing how well a website works, as…