Blogs that are frequently updated with fresh and engaging content contribute to creating a strong online presence. But finding topics to blog about regularly can be a challenge for many firms. Content must be fresh, interesting and capture the attention of readers. Below are four tips for finding topic ideas that can be used for blogging at any given time.
Write a ‘How-to’ article
Many online readers these days will visit blogs to find tips that they can use in their own personal or professional lives. How-to articles are one of the easiest types of articles to write. Firms can write these articles simply by making a list of things that can be explained as actionable tips that highlight their area of expertise.
Read other blogs in the industry
Some of the best ideas can come from other bloggers in your industry. Those who look for blogging inspiration or wanting to find out what the latest industry trends are will usually turn to others for content. You might find a great topic or idea you can elaborate on further.
Search social media
Social media has made networking with people and professionals a breeze. There are many social media sites that you can use to find inspiration, but the best one is LinkedIn. Those who use LinkedIn can search for groups by industry, interest or company name. By going through posts under these categories, you’ll usually get a feel for what people are currently talking about.
Create Google alerts
Google alerts can be an excellent writing resource because you can choose to receive emails with lists of articles on topics that you are interested in. For example, if you are on the lookout for articles on accounting, you can have an alert set with the keyword “accountant” and Google will find every article with that keyword listed in it.