Staying active on social media is vital for every firm’s online marketing strategy. However, staying active alone will not necessarily achieve a firm’s marketing objectives.
Firms should strive for high levels of engagement with their online followers. Online engagement is one of the most important metrics to use to evaluate a firm’s social media success. Having high levels of engagement means firms are connecting with clients and are driving their services and products forward.
Below are five tips to help increase a firm’s online engagement with audiences on social media:
Follow the 80/20 rule
The 80/20 rule is quite simple. The rule implies that 80% of a firm’s post should be conversational, and 20% should be promotional. Promotional posts can be entertaining and engaging, but firms should make sure they keep their conversational posts conversational. Firms who try to fit a promotion into every single social post risk being perceived as annoying, and may see a decrease in followers or subscribers.
Use lots of visuals
Visual posts are the most popular posts on social platforms. Across the majority of demographics, pictures are the most appealing and engaging kind of content for an audience.
Post at the right time
Contrary to what some believe, there is a right time to post your social media posts, but it differs across different target audiences. The trick is working out what that time is for your firm. Regularly comparing and analysing the results of when they post online can help firms find the right time and day, and adjust the posting schedule accordingly.
Respond as soon as you can
The quickest way to lose an online follower is not responding to them. Firms who make responding to clients their top priority on social media are often the ones with the most loyal following.
Just because you post something online, doesn’t mean online followers will read them. A firm’s goal for every post should be to inform or entertain followers in some way. Posting information that is worth reading is more likely to increase online reader engagement.