Firm marketing strategies from Practice Advantage

Marketing Matters

Firm marketing strategies from Practice Advantage

CATEGORY: MARKETING 101

Optimising your content for clients

Firms that create highly engaging material that online users can appreciate and learn from are more likely to attract clients and gain a higher ranking from search engines. Gaining online popularity is no longer about adjusting to search engine algorithms; firms must simply optimise their content for online audience. To…

Why firms should use a blogging strategy

One of the biggest challenges associated with blogging for firms is the ability to craft original content on a regular basis. But creating and following a simple blogging strategy can help firms counteract this problem. Taking a systematic approach to blogging may sound boring, but in reality, it can make…

Keep your clients clicking

Email click-through rates are one of the most useful metrics firms can track in their email marketing campaigns. The click-through rate is the percentage of clicks an email receives, based on the number of clients who opened the email. Click-through rates show firms how many clients are engaging with their…

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WEBSITES, BLOG AND SOCIAL MEDIA
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FIRM BRANDING