Firm marketing strategies from Practice Advantage

Marketing Matters

Firm marketing strategies from Practice Advantage

CATEGORY: MARKETING 101

Tips for sending out your first email campaign

Sending out an email campaign for the first time may seem a bit daunting to firms who have never engaged in marketing before. But simply following best email marketing tips and practices can help firms create successful email campaigns that keep readers engaged and eager for more. Before choosing the…

Making clients click

A great call to action (CTA) can increase client engagement and boost firm conversion rates. It can convince clients to engage in a particular action, such as visiting a firm’s website, or motivate them to make a purchase after viewing a firm’s services or products. Call to actions can be…

Designing for your target audiences

There are only two types of visitors that regularly access a firm’s website. Human internet users are the first type, namely prospective clients, current clients and competitors. Robots and machines, otherwise known as search engines, are the second type. Both sets of visitors have very different methods of assessing how…

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