If your website isn’t generating traffic, it’s not pulling in the customer numbers your business needs, which can lead to fewer conversions.
Poor conversion rates can lead to poor sales of your products, and when your product is you and your services, it could be detrimental to your business’s profits overall.
High conversion rates translate directly to dollars, encourage sales and contribute to your bottom line, and have a direct correlation with the website traffic.
Here’s a simple formula: More website traffic equals a more likely chance that people will convert their clickthrough into a sale.
Website traffic generation typically operates at the same speed as your website’s growth. It’s not necessarily the fastest, but consistency and continued updates can help grow your website’s traffic
So what can you do to expedite an otherwise slow and steady process?
Here are our THREE top tips for getting that extra boost to your website traffic that you can employ (in the short term).
USE YOUR EMAIL LIST
Take it from us, your email list could be the biggest advantage you have when it comes to your advertising. Despite the many varied marketing methods around, email marketing is still one of the most profitable tactics that you can employ. It’s inexpensive, versatile and a simple way to reach already existing customers.
There are lots of ways to use your email list when it comes to generating more website visitors and leads. Encourage your existing subscribers to share your content with their friends and family to indirectly expand your reach with small rewards (e.g a discount code for referrals, etc).
Email campaigns also enable you to track and analyse their efficiency, which can make determining how spikes in traffic are occurring without making assumptions. It will also let you know the effectiveness of each email being sent out, what messages are resonating with your clients and more.
INCREASE YOUR SOCIAL MEDIA PRESENCE
Social media has fast become an important element of marketing that your company can’t ignore. Chances are that you’re already aware of how effective social media can be in directing traffic to your website but are you using it effectively? You need to ensure that you:
- Have an active presence on multiple social media platforms
- Are posting content on a daily basis
- Create posts that encourage engagement, in order to gain more followers
- Are responding to your followers directly to entice communication.
Performing these actions will make it a lot easier for you to generate new leads, and with social media now allowing you to insert links to your website, you can drive those leads to your website. You can also track social media posts and platforms to determine what’s generating the most traffic and which posts are getting the highest engagement rates.
START A BLOG
A blog is a simple, effective way to generate and increase website traffic. It’s why if you don’t already have one, you should make it a priority to create one.
If you have a blog, you’re giving people a reason to continuously check back on your website for updates, and improving your website’s SEO while you’re at it.
The more often that you publish, the more traffic and leads you’ll receive. It’s simple math.
You can also increase the effectiveness of the blog posts by pairing it with our other tips – you can let your subscribers know about new blog posts with an email to your subscribers or a quick post to social media. Using multiple sources, you can generate more new leads and traffic from just one post.
These are tactics that anyone could employ to help boost their website traffic in the short term. For a long-term boost, your website traffic will mirror your website’s growth – these tactics can assist you in growing over a long period of time.
Think your website might be in need of a revamp? Haven’t been seeing the conversion rates that you’d been hoping for? Has your website traffic come to a bit of a standstill?
Our Website Packages are designed to equip practising accountants with a professional, brand-matching website that catches the eye of clients.
With three packages to choose from, and many add-on options (including blog writing & posting), our website packages could be the boost your website needs.