Marketing Matters

Firm marketing strategies from Practice Advantage
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Tips for sending out your first email campaign

Sending out an email campaign for the first time may seem a bit daunting to firms who have never engaged in marketing before. But simply following best email marketing tips and practices can help firms create successful email campaigns that keep readers engaged and eager for more. Before choosing the…

Making clients click

A great call to action (CTA) can increase client engagement and boost firm conversion rates. It can convince clients to engage in a particular action, such as visiting a firm’s website, or motivate them to make a purchase after viewing a firm’s services or products. Call to actions can be…

Breaking down SEO

SEO is a powerful means of optimising a firm’s search ranking and gaining organic website traffic. However, being such a broad area of activity, SEO can often be confusing or difficult to manage for many small firms. Generally speaking, SEO can be broken down into two broad categories: on-site SEO…

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