Marketing Matters

Firm marketing strategies from Practice Advantage
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Turning client complaints into compliments

Employees frequently concentrate on the positive side of their conversations with clients, and often fear management disapproval if a complaint comes to light. This can often hinder what otherwise might have been healthy and useful criticism. Complaints can show a firm what needs to be changed, so accountants should work…

Converting email copy into leads

Email marketing is an effective way to reach customers and convert readers into buyers. However, simply sending emails is not a guaranteed way to increase sales. Email marketing requires planning and effort. Here are five ways to convert your email copy into leads: Write a compelling subject line Capture your…

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