Marketing Matters
Firm marketing strategies from Practice Advantage
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Integrating social media into your email marketing strategy
Integrating social media and email marketing can do wonders for a firm’s marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a firm’s email reach and increase the number of firm followers and subscribers. Integration also provides more than one platform for firms…
Tips for sending out your first email campaign
Sending out an email campaign for the first time may seem a bit daunting to firms who have never engaged in marketing before. But simply following best email marketing tips and practices can help firms create successful email campaigns that keep readers engaged and eager for more. Before choosing the…
Making clients click
A great call to action (CTA) can increase client engagement and boost firm conversion rates. It can convince clients to engage in a particular action, such as visiting a firm’s website, or motivate them to make a purchase after viewing a firm’s services or products. Call to actions can be…
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