Marketing Matters
Firm marketing strategies from Practice Advantage
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Breaking down SEO
SEO is a powerful means of optimising a firm’s search ranking and gaining organic website traffic. However, being such a broad area of activity, SEO can often be confusing or difficult to manage for many small firms. Generally speaking, SEO can be broken down into two broad categories: on-site SEO…
Designing for your target audiences
There are only two types of visitors that regularly access a firm’s website. Human internet users are the first type, namely prospective clients, current clients and competitors. Robots and machines, otherwise known as search engines, are the second type. Both sets of visitors have very different methods of assessing how…
Are you ignoring your biggest selling point?
Many firms often neglect the strongest and most critical feature of their website: the About Us page. Also referred to as History, What We Do and Who We Are, this part of a website is often the biggest selling point for a firm, as it’s among the first three pages…
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