Marketing Matters

Firm marketing strategies from Practice Advantage
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Converting email copy into leads

Email marketing is an effective way to reach customers and convert readers into buyers. However, simply sending emails is not a guaranteed way to increase sales. Email marketing requires planning and effort. Here are five ways to convert your email copy into leads: Write a compelling subject line Capture your…

Newsletters: keeping your firm ahead of the competition

Sometimes, the best thing you can do for your business is to go back to the basics and start using a good old fashioned newsletter. With the seemingly unlimited choice of all the latest and up-to-date marketing tools that are on offer today, some firms may find it difficult in deciding which…

Client satisfaction surveys

Very few firms have ever formally survey their clients, and even fewer have a plan to solicit feedback on an independent firm-wide basis. Some of the reasons given by accounting firms include: “The feedback won’t tell us anything we don’t already know.” “Now isn’t the right time.” “We’re too busy…

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