Marketing Matters
Firm marketing strategies from Practice Advantage
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Even though a predatory approach is common in other industries, it is still comparatively rare in the accounting profession, and many accountants balk at the idea of taking clients away from other firms. Though there might be ethical considerations pertaining to particular cases, in general there is nothing unethical about…
Have you ever heard the expression “you never get a second chance at a first impression”? It may only take a quick glance, a lingering look or perhaps their overall experience in your reception area for your clients to form their underlying opinion of your services. For some clients, the…
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