Landing pages are different from general websites. They are single pages designed for single objectives, and are used to prompt a certain action or result. Unfortunately, there is no such thing as a ‘one size fits all’ solution when creating a landing page that will produce a high rate of…

Engaging in social media is more than sharing just one basic social message on multiple platforms. When writing posts for social media, firms must tailor their message to the audience they are trying to reach on each network. Simply publishing the same message on several social media channels is often…

Staying active on social media is vital for every firm’s online marketing strategy. However, staying active alone will not necessarily achieve a firm’s marketing objectives. Firms should strive for high levels of engagement with their online followers. Online engagement is one of the most important metrics to use to evaluate…