Marketing Matters

Firm marketing strategies from Practice Advantage
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Writing for social media

Engaging in social media is more than sharing just one basic social message on multiple platforms. When writing posts for social media, firms must tailor their message to the audience they are trying to reach on each network. Simply publishing the same message on several social media channels is often…

Get more engagement from your social posts

Staying active on social media is vital for every firm’s online marketing strategy. However, staying active alone will not necessarily achieve a firm’s marketing objectives. Firms should strive for high levels of engagement with their online followers. Online engagement is one of the most important metrics to use to evaluate…

What’s in a landing page?

A well-designed landing page can greatly increase a firm’s online conversions. Landing pages are different from general websites. They are a single page designed for a single objective used to prompt a certain action or result. Landing pages are designed to improve a firm’s online conversions and have specific requirements…

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WEBSITES, BLOG AND SOCIAL MEDIA
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FIRM BRANDING