Marketing Matters
Firm marketing strategies from Practice Advantage
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A well-designed landing page can greatly increase a firm’s online conversions. Landing pages are different from general websites. They are a single page designed for a single objective used to prompt a certain action or result. Landing pages are designed to improve a firm’s online conversions and have specific requirements…
A dedicated IP address provides firms with higher website stability, control and protection. IP stands for Internet Protocol and is the unique address that is assigned to each computer that is connected to a certain network. The address provides the location of a machine or website in a given network.…
Good client relationships are crucial to the success of a professional service firm. However, the billing practices a firm has in place can sour a good client relationship. Billing systems should be innovative and focus on the needs of clients. Clients do not care about the accounting process, just what…
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