How to make your emails stand out in inboxes

Successful firm marketing is more than just sending out an email campaign every so often; it is about establishing partnerships with other professionals and building meaningful relationships with new and old clients on a regular basis. However, seeking out new business leads can often result in firms having to send out large volumes of ‘cold’…

Converting email copy into leads

Email marketing is an effective way to reach customers and convert readers into buyers. However, simply sending emails is not a guaranteed way to increase sales. Email marketing requires planning and effort. Here are five ways to convert your email copy into leads: Write a compelling subject line Capture your audience’s attention with an interesting…

Client satisfaction surveys

Very few firms have ever formally survey their clients, and even fewer have a plan to solicit feedback on an independent firm-wide basis. Some of the reasons given by accounting firms include: “The feedback won’t tell us anything we don’t already know.” “Now isn’t the right time.” “We’re too busy serving clients.” “We have no…