Tips For Evaluating Your Website’s Effectiveness

IT may be a case of your website not proving to be as effective as it once was. With a constantly evolving and digitally savvy audience to cater for, your website can diminish in its effectiveness if it has remained stagnant. Every website has its own strengths and audience to play to, and failing to address the changes that may occur can lead to loss.

This may look like a loss of clickthroughs, smaller than usual traffic, and a loss or lack of engagement from your targeted audience. 

To be sure that your website isn’t slipping through the cracks (and losing out on potential clients), check out our four tips for ascertaining the effectiveness of your website. 

Is The Website Easy To Use? 

Your audience is more likely to engage in a website if it is simple to use and to achieve its purposes efficiently. It’s important to ensure that your audience does not spend too long looking for what they need. You may want to examine the loading time of the website (if there are large images or links that take a long time to load), if your website uses automatic navigation tabs or if there is simplicity in finding what you are looking for as a consumer on your website. 

Has The Purpose Of The Website Been Met?

Identifying a clear and intended audience will help cement the exact purpose of your website, and ensure that it is effective in reaching its primary goal of meeting the audience’s needs and wants.

Is The Website Well Designed? 

An off-putting appearance of a website can be the death knell of effectiveness. You want to ensure that your website is visually appealing, without alienating your audience. The following needs to be considered when examining appearance as an effectiveness booster:

• The text needs to be easily readable
• Good visual appeal of the website is necessary
• Cluttering the site with unnecessary information can detract from its effectiveness
• The most important information must be clear and obvious to your audience. 

Is The Site Reliable, Relevant & Current? 

If a website has elements that do not function properly, its effectiveness decreases. The following must be considered when evaluating your website:

• Do any search errors occur on the website when looking for information? 
• Does using different web browsers affect the viewing of the website? 
• Are there any dangling, invalid or unimplemented links?

You should also ensure that the information that is available on the website is current and relevant, and frequently updated.

Think your website might be in need of a revamp?

Our Website Packages are designed to equip practising accountants with a professional, brand-matching website to catch the eye of their clients. 

With three packages to choose from, and many add-on options (including blog writing & posting), our website packages could be the boost your website needs. 

You can find out more information here.