Promoting to your clients is one of the most critical elements of your marketing strategy for your business. To do so, you need to have the right tools to suit. Newsletters allow businesses to demonstrate authority and expertise on the subject of their products and services.
A well-written and crafted newsletter not only delivers information to your client but can also add value to your business and create a more effective communication delivery to your clients of what you can provide them.
Do you solely want your newsletter to interact with your clients about your goals and current objectives to achieve or reflect relevant information about your products and services? Designing your newsletter to ensure that it remains in line with your strategic goals regarding content, branding, and quality can further ensure its effectiveness as a communication tool between you and your clients.
A key marketing strategy to guarantee that your newsletters are effectively being used with your business is by including insightful, quality content that your clients are receptive to. Be subtle and light with your key messaging and avoid employing purely promotional material.
Avoid the propaganda-like messaging of “buy me, need me, want me” and try to focus more on developing a story for your products and services that tells your clients that “ I have this product that could fit a specific need of yours”. All of the content that you put into your newsletter should be driven by the information that you believe your clients need to know or have at that particular moment.
Just as information is valuable to your clients, data about your clients is of immense value to you. Direct the content of your newsletters further with the statistical data that you gain directly from your clients to keep relevant with your audience.
Most newsletter delivery services (such as Mailchimp, ActiveCampaign etc.) have a means through which data can be gathered regarding what your clients are clicking through (where the interest is generating from).
Setting measurable goals for your newsletters, such as if recipients increase or decrease, who is reading the newsletter if the desired action that you wish to eventuate from the newsletter is being fulfilled and if a purchase is made, will assist you in evaluating the efficacy of your business’s newsletter.
To create an informative newsletter that your client base engages with, you should ensure that it contains the following:
- Creative headlines and subject lines to entice the reader to open the email and which accurately represent the contents
- That it is relevant to your target audience and consistently scheduled
- Contains a solid call to action (the desired action to be performed by the reader)
- An uncluttered format style that is easy to read and doesn’t alienate clients.
- It is optimised for mobile devices
- Incentives, such as rewards to incite potential purchases
- Terms and conditions so that clients understand exactly what they are signing up for and how their data may be used
- A way to unsubscribe from your newsletter
Businesses from various industries utilise newsletter marketing to reach their target audiences and create awareness of their brand. Distributing these newsletters can be as simple as printing them to display in the office or emailing them out week after week. What’s important is that you are using these to communicate with your clients.
Looking for a simple way to create and communicate with your clients, without having to write the content yourself? Our Done-For-You newsletters cover a range of topics that accountants want their clients to know about, in jargon-free language and in a high-quality design. There’s no need to waste your valuable billable hours when we can do it for you. Have a look at our products to find out more.