Here’s a question that we’re sure we’ll be able to help you answer: does a newsletter make sense for you to have?
With the numerous advantages that this marketing tool can provide to you and your company, it makes sense to consider it. It’s a great way to communicate with clients, it’s (generally) cost-effective, and it conveys information that you want them to know. You can subscribe people to your newsletter via your website (with opt-in options).
But if you’re still on the fence, whether it’s because you don’t feel you have enough time or aren’t sure if it’s the right method for you to use, we’ll give you THREE reasons that a newsletter is the best marketing tool for you to use to reach out to your clients and employ in your content strategy.
Cost-Effective Marketing Solution
The online newsletter has one major advantage over other marketing solutions – it’s a cost-effective, inexpensive tool that you can write/create yourself, or get assistance with for slightly more. The primary cost is engaging an email service provider, with allows you to design professional-looking newsletters with cost-effective templates and mailing services.
Targeting Specific Audiences Through Newsletters
Newsletters can allow you to target a specific audience, with topical information, current products or services that you provide. If someone has expressed an interest in your product or service, they may sign up for your newsletter for more information or to hear about future offers.
If your messaging resonates with the right customer, they may proceed further than the newsletter and head to your website or contact you directly. It can be that easy!
It doesn’t matter if your newsletter is being used to directly sell your services or provide information to your clients that they can then come to you about – what matters is that they have access to the newsletter and that they’re reading it. That already makes it a worthwhile investment.
To stand out amongst the crowd of newsletters, emails and marketing material in your clients’ inboxes, you will want to make sure that your newsletter is providing your clients with engaging, informative content that keeps your clients interested and helps build loyalty to your company.
Fill your newsletter with content that provides tips, instructions or ideas on how to use your products encourages customers to read further and add value to the communication.
As a practising accountant, the hassle of writing and creating your very own newsletter about current, topical and relevant issues within your field that you clients need to know about, may put you off what could be a valuable asset to your firm.
Are you after a simple way to create and communicate with your clients, without having to write the content yourself?
Our newsletters are written and designed to cover a range of topics that accountants want their clients to know about, in jargon-free language and in a high-quality design.
There’s no need to waste your valuable billable hours on writing when we can do it for you.